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Public Attitudes to R&D and Charities 2026

09 Jan 2026

This briefing summarises public attitudes to R&D and charities. It is based on evidence from extensive quantitative and qualitative research carried out by CaSE since 2022. Full results can be found on CaSE’s Public Opinion Research pages.

Key points include:

  • Charities’ role in R&D is valued but may not be fully understood
  • Research charities are well trusted
  • Charities can use medical research and its beneficiaries to connect

I think case studies and personalising it helps… It starts with a person who’s got dementia, a person who’s had cancer, a person who’s lost a family member. You can tell that story from beginning to end. You can talk about the problem and the sadness and the solution and personalise it and ground it in a real story.

Male, 45-54, Sutton/Croydon