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Making R&D matter to more people

Understand public opinion and access data-driven tools that can help you boost support for R&D.

R&D can improve lives and livelihoods – but only if the public and policymakers see its full potential.

We’re here to help R&D organisations and advocates connect with new audiences, build support, and share a bold vision of what R&D can achieve.

Using the latest public opinion data and data-driven tools, together we can create a compelling narrative that captures the public imagination, brings R&D to the top of the political agenda, and turns insights into collaborative action.

Let’s show why R&D matters.

Research

Understanding public opinion

We’ve explored public opinion towards R&D as a political and societal priority, and uncovered both risks and opportunities. Our research spans nationally representative polling of tens of thousands of people, focus groups and public dialogue to better understand people’s views.

CaSE data examines awareness of R&D, attitudes towards different R&D actors, and the potential benefits of R&D and related investments. It considers how to connect R&D to purpose and place and the most effective terminology, messages and messengers.

Advocacy and engagement

Advocacy toolkit

We offer clear, practical and data-driven resources to help you connect with new audiences and cultivate lasting support.

From messaging strategies to supporting statistics, you’ll find everything you need to tell a compelling story about R&D’s impact and create a vision of a future powered by innovation.

Major projects

Learn more about some of our recent projects, which have woven together public opinion research and advocacy activities.

R&D and Place

Learn how to strengthen connections between the public and R&D by finding and making clear links to localities.

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Global-Facing R&D

Find out why the public views R&D as a global endeavor and believe the UK investing in research will help solve worldwide problems.

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People’s Vision for R&D

Explore the results of our public dialogue that asked how people feel about increasing public involvement at all stages of the R&D process.

Explore
Explore all our major projects

Research Develop Thrive:
Join the campaign

Use the Research Develop Thrive campaign logo to connect with organisations across the R&D sector and amplify a shared message.

Success stories

Across the UK, R&D organisations are turning insights into action—sparking public interest and driving meaningful change.

Be Inspired
Building on the Discovery Decade

CaSE’s public opinion work builds on the Discovery Decade programme, which ran from 2021 – 2024, funded by the Wellcome Trust.

Learn more
Let's work together

CaSE is the leading independent voice for UK R&D. We are a charity supported by a diverse membership including businesses, universities, professional bodies, research charities and individual members.

Get in touch

CaSE is a charity, funded entirely by our growing membership

Join CaSE today to support our work towards a thriving science and engineering sector in the UK.