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Public Attitudes to R&D 2025: Awareness

26 Feb 2026

This briefing summarises findings on the public’s awareness and understanding of R&D from CaSE’s Public Attitudes to R&D 2025 study, which comprised a nationally representative survey of 8,000 UK adults, eight focus groups and 20+ follow-up interviews. Full results can be found on CaSE’s Public Opinion Research pages.

Key points include:

  • Most people are aware of research and development as a concept
  • Associations often focus on consumer tech and the private sector
  • Few understand the scale of the R&D workforce and stereotypes persist

I knew about the University of Essex, because my niece went there, so I did know about it, but I didn’t know exactly that they did all of the research there. I knew they had students there, but I didn’t know about the research side of things.”

Female, 45-54, Clacton