R&D Decade: Campaign Profiles

As part of R&D Decade project, Public First have profiled 25 campaigns to better understand the secrets of their success or failure.

With R&D funding set to rise over the next ten years, CaSE and the Wellcome Trust are looking at how best to make the case to ensure we secure the benefits of this investment. Research can transform lives and we want to see the investment needed to overcome the challenges facing the world. With the Government making positive statements about the future of public investment in research, we want to secure the benefits these promises could deliver.

CaSE and the Wellcome Trust want to work with others to find the most effective way to make our case. To help us with this, and ensure we’re taking an objective view on our work as advocates, we’ve commissioned policy specialists Public First to assist us. 

As part of the first stage of the project, Public First have profiled 25 campaigns to understand how they frame their objectives, the tactics they use, and the secrets of their success or failure. 

We’ll be publishing our full findings later in the year. You can read about all the other work on the project here.