Launching our R&D advocacy toolkit

Politicians and the public don’t necessarily view R&D in the same way, yet as advocates we may not be changing our messages to suit our audience. 

To help advocates working across the UK’s research system to engage with either group, we are today launching the first part of our advocacy toolkit.

Over the past 18 months, CaSE’s Discovery Decade project has extensively explored how the public think and feel about R&D and R&D investment. We have now surveyed 20,000 people through five nationally-representative polls and held 14 focus groups across the UK. 

Combining this data with insights from experts across the R&D sector, we have developed two guides for organisations and individuals who want to make R&D matter to more people, whether that’s the public or politicians. 

We hope these guides are useful in your influencing activities, and we welcome you sharing the content and repurposing it for your own work.