This briefing summarises public attitudes to R&D and businesses. It is based on evidence from extensive quantitative and qualitative research carried out by CaSE since 2022. Full results can be found on CaSE’s Public Opinion Research pages.
Key points include:
- Businesses are strongly linked to R&D in the public’s mind.
- Profit-driven R&D can cause concerns.
- Businesses should emphasise local links, job creation and partnerships.
- Businesses can generate a sense of local pride and support in the public
