This briefing covers key findings for businesses from CaSE’s Discovery Decade 2022-23 public attitudes study, which comprised four nationally-representative surveys polling a total of 18,000 people, and 14 focus groups.
It includes statistics and the opinions of focus group participants, and identifies four key points:
- The public recognises the significant role businesses play in UK R&D
- Despite concerns about bias, private R&D is not always seen negatively
- As R&D messengers, businesses appeal more to certain groups
- Businesses can generate a sense of local pride and support in the public
