R&D in Net Zero conversations
14 Dec 2022
- Cambridge Zero
- Edinburgh Science Festival
- Glasgow Science Centre
- Johnson Matthey
- Open University
- Zero Waste Scotland
- Evolve terminology to keep pace with changing public perceptions. Advocates must respond to changing public attitudes and needs, and adapt the language of their engagement to remain relevant to their audiences.
- Work together to capitalise on high-profile moments in public life. Major events like COP26 offer a chance to champion R&D’s role, and to establish long-term partnerships with advocates across different sectors. ‘Unlikely coalitions’ of advocates can help convey the breadth of support for an issue such as R&D.
- Provide opportunities for genuine dialogue and co-creation. Advocates must listen to their audiences and provide meaningful opportunities for communities to decide on, and shape, the engagement they want.
- Empower younger generations to reach adults. Young people can help channel messages into families and are vocal, passionate advocates. Organisations should engage directly with younger people, in partnership with educators and youth leaders.
This briefing explores attitudes to R&D across the UK’s regions, based on evidence from CaSE’s Discovery Decade 2022-23 public attitudes study.
A General Election year presents a real opportunity for the R&D sector to make our voices heard.
CaSE has launched its R&D Advocacy Toolkit with a pair of guides for organisations and individuals who want to make R&D matter to more people, whether that’s the public or politicians.
The Discovery Decade team discusses the results of the latest piece of polling from its major piece of research into public attitudes to R&D.