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R&D in a shifting voter landscape

Exploring how changes in the UK’s political landscape could impact R&D, providing practical insights that can help R&D advocates understand and connect with different voter groups.

Why understanding the voter landscape matters

The familiar dynamics and dividing lines of British politics have given way to a fragmented landscape. Five parties now regularly poll at greater than 10%, influencing everything from the composition of parliaments and local authorities, to party policies and priorities.

We cannot expect supportive political decisions without public support; this is our sector’s social license to operate. Earning and maintaining public support means listening to the views of people across society, and engaging respectfully, openly and meaningfully.

Robust evidence is needed to help R&D organisations to prepare for, and navigate, this unfamiliar terrain. This report draws on mix of evidence sources to help us understanding the shifting voter groups and how they affect R&D advocacy, allowing R&D organisations to land the right messages at the right moments.

Get in touch to explore how we could extend this data into priority topics for your organisation – what are the R&D advocacy risks and opportunities on your radar?

Email Ben Bleasdale

August 2026

R&D in a shifting voter landscape

This report explores how changes in the UK’s political landscape could impact research and development (R&D) using quantitative and qualitative research. It builds on CaSE’s extensive public attitudes programme and the wealth of expertise across the R&D sector.


August 2026

Voter group analysis

This briefing series summarises attitudes within each of the five main UK voter groups and offers advice on how to better engage with them about R&D.


April 2026

Stakeholder workshop

A group of 20 organisations spanning sectors and disciplines came together at a workshop held in London in April. Participants discussed the preliminary findings of the evidence synthesis, reflected on the implications for R&D and considered which themes and issues should be prioritised for further exploration. The results will feed into the design of qualitative research with public participants from across voter groups.


February 2026

A call for evidence

To help R&D organisations prepare for, and navigate, the fragmenting political environment, CaSE is producing an evidence-led review on how the shifting voter landscape will affect R&D advocacy. As a first step, and working with the community,  we collected and analysed existing evidence sources on voter attitudes to extract any R&D-related insights.


February 2026

Preparing the R&D sector to navigate a shifting voter landscape

Is the R&D sector ready to navigate a fragmented political future? CaSE is launching a new project – R&D in a shifting voter landscape – to help the sector evolve its advocacy tactics and messaging.