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Public Attitudes to R&D and Charities

20 Apr 2023

This briefing covers key findings for charities from CaSE’s Discovery Decade 2022-23 public attitudes study, which comprised four nationally-representative surveys polling a total of 18,000 people, and 14 focus groups. It includes statistics and the opinions of focus group participants, and identifies three key points:

  • Charities are not seen as large-scale R&D funders but are seen as altruistic
  • Research charities are trusted messengers on R&D investment and can capitalise on strong brand recognition
  • Medical research is a go-to example of R&D and gains widespread support