A major study of public opinion on R&D
Over the course of 2022-23, CaSE worked with the research agency Public First to carry out a major study of public attitudes to R&D. This comprised four nationally-representative surveys, polling a total of 18,000 people and anchored by a landmark survey of 8,000 people in July 2022, and 14 focus groups with people from across the UK.
This page allows you to explore this open access data in detail, or through our summaries and reports.
First, we consider the different public audiences, exploring current levels of knowledge and awareness of R&D, perceptions of the benefits of R&D and attitudes to investment in R&D.
We then consider how to engage different audiences; we ask what opportunities people have to engage with R&D and their appetite to hear more. We explore the fundamentals of any successful and targeted campaign: choosing the right terminology, the right messages and the right messengers; understanding what issues matter to people; and what visual concepts are most appealing.
Finally, we explore how to divide up our audiences in different ways through a segmentation analysis.