As advocates for R&D, we often draw on a familiar set of arguments to make our case. These arguments are typically effective with policymakers, but are they effective with the public?
To challenge any assumptions we carry and to understand which messages resonate with different audiences, we tested a range of arguments – both for and against R&D – and gauged how compelling they were to people. We explored commonly used themes for rationalising R&D investment, and asked people which aspects of R&D they wanted to hear more about. We also sought to understand the best way to describe the breadth of activities that sit under the umbrella of research, development and innovation.
This section uses quantitative data from our May 2022, July 2022. February 2023 and October 2023 polling, along with qualitative data from our focus groups.