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CaSE has carried out a series of public opinion research studies. This page describes the methodology used for our quantitative and qualitative research that has been carried out by Public First, a research agency that is a member of the British Polling Council and a company partner of the Market Research Society. They were commissioned by the Campaign for Science and Engineering, and the CaSE team worked closely with Public First to shape the data-gathering process for all of the studies described below. If you have any questions not covered on this page, contact Rebecca Hill for more information.

Public Attitudes to R&D and the General Election 2024

Use the drop down sections below to explore specific methodology details.

CaSE Public Attitudes to R&D 2022-23

Research Phases

Preliminary qualitative

2 groups, May 2022, Greater Manchester area

This phase was used to understand comprehension of R&D as a topic, exploring: people’s baseline understanding of R&D as a concept, how it is funded and supported, and where it is carried out.

Preliminary quantitative

N=2,037 (20-27 May 2022)

This phase established a baseline for some key attitudes we explored in Phase 3, and piloted some of the question formats that would form the core of the Phase 3 work.

Main quantitative

N=8,474 (20-27 July 2022)

This phase anchors much of our analysis. It allows us to produce granular demographic splits and supports split-sample questions while maintaining robust sample sizes. This dataset underpins our attitudinal segmentation.

Main qualitative

12 groups, December 2022, various locations (specified)

The main qualitative phase involved 12 focus groups across the UK, exploring the ways in which a campaign for R&D would be received. The focus groups were recruited to cross demographic groups, and ensure representation from the attitudinal segments.

Pre-Launch quantitative

N=4,005 (10-20 Feb 2023); N=4,053 (10-19 Feb 2023)

Shortly before our first publication, we re-tested several key questions to check for deviation from the 2022 results, and draw in the latest examples of Government R&D narratives since the 2023 establishment of a Department for Science, Innovation and Technology.

Terminology and political quantitative

N=2,050 (14-7 Oct 2023)

This phase sought to further understand attitudes towards different terminologies, with a focus on “Research and Development” and “Research and Innovation”. We tested a set of politically-focused questions and explored attitudes to the time-lags and negative or positive framings.

Use the drop down sections below to explore specific methodology details for how we conducted our quantitative and qualitative work.